Lake Odom, RT (R,VI)
Founder, Vessl
Vessl was born out of years spent in the procedure room — and an even longer realization that outpatient practices were leaving money on the table.
A career spent working
As an interventional radiology technologist, Lake Odom has spent his career working directly with physicians, evaluating devices, negotiating pricing, and managing the inventory behind high-volume interventional practices. He has seen firsthand how purchasing decisions can impact not only a practice’s bottom line, but also the speed, efficiency, and quality of patient care.
Buy the right product, not the cheapest
That experience shaped a simple philosophy: don’t buy the cheapest product. Buy the right product.
A device that costs a little more but saves procedure time, improves workflow, or gives a physician greater confidence can be far more valuable than the lowest price on a spreadsheet.
Why Lake built Vessl
Lake created Vessl to bring that philosophy — and the purchasing leverage of larger organizations — to independent outpatient practices. By combining purchasing volume and negotiating directly with manufacturers, Vessl helps practices access better pricing without telling them what products they have to use.
Vessl isn’t about buying cheap. It’s about buying smarter.